Web Marketing Blog
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Why Marketers MUST Embrace Social Media
The world of marketing is changing – faster than it ever has before. The “Mad Men” world of advertising in print, radio and even TV is fading fast. In today's market, if you are marketing professional you either need to embrace Social Media or be crushed by it. The facts speak for themselves: 86% of people skip ...
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Will Social Media Replace Websites?
The following question was asked on Focus.com - "Will social media sites replace websites, or will websites become less important in the ...
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Do you really need an App?
Apps are very cool and are all the rage right now, but does an App for your business really make sense? According to multiple studies, you can reach nearly five times as many people per dollar invested with a mobile website rather than a native mobile app and the costs in developing a mobile website (or converting ...
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The Best Time to Tweet, Email, and Facebook
I attended a great webinar on the Science of Timing for Blogs/Social Media and E-Mail marketing campaigns put together by HubSpot. It was a great seminar, it was free, and I got a bunch of new connections from it as well (via twitter.) The info that was presented was based on studies of data collected from billions of messages, tweets, blogs, and other marketing campaigns. Here are a few of the main takeaways: Targeting marketing ...
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3 Simple Social Media Marketing Rules
Whether you’re using Facebook, Twitter, FourSquare or any other social media tool for your business, a few simple rules can help you maximize your return-on-investment and keep the fans/followers pouring in. 1) Whatever platform you use – consistency is key. People follow your business because they generally want to know what’s new with your business and to see what (if any) special offers you have. If you only post sporadically, you’re ...
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Have Apple and Adobe made up?
Flash not dead yet. So, it seems that the 5-6 month embargo of Adobe on the Apple’s products has been lifted according to a statement released on the Apple Store. So, what does this mean? Well for one – it could mean that Apple is facing pressure from the Google Droid phones which do support Flash (and actually market that fact) and are beginning to take some of the Iphone’s market share.
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