Web Marketing Blog
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Great FREE link-building sites to boost your Search Engine Rank
Links are the top metric by which search engines determine where you are ranked. The more sites that link to your website - the better off you are. But its not only the quantity of backlinks that are important - its also the quality. Backlinks from sites that are more prominent, or have a high page-rank than others are ...
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Five (FREE) SEO Tools to help your website
1) SEO Doctor for FireFox This impressive little tool calculates your SEO score on a scale of 1-100, lets you know problems in your site, and then tells you how you can easily fix them. This tool tells you everything from poorly defined (and missing) META tags, to poor page loading speed, and many other factors that may lead ...
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When to start usability testing
Usability testing is one of the most resourceful things that you and your company can do to protect your website investment. Poor web usability leads to lost sales, frustrated customers, and a bad reputation that can take years to shake off. Fact is, there is far too many competing websites out there today and if your site is unusable, or frustrating to the ...
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Client Spotlight – Jenn’s Photo – Dudley MA
Jenn’s Photo is a recent re-design of website that we did for a talented baby and child photographer in Dudley, Massachusetts. Earlier in June, Jenn contacted us and was looking to revamp her existing site that just wasn’t giving her the results that she wanted. The site ranked poorly in search engines, ...
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Facebook Likes versus Tweets, what’s better for marketing?
With social media marketing becoming more and more of an essential activity for today’s businesses, marketers want to know – Twitter or Facebook? According to a study by the event planning/registration site EventBrite, Facebook seems to generate a higher return on investment ($1.30 in ticket sales per Like) compared to Twitter ($0.80 in ticket sales per tweet). But is that the end of the discussion? Not really. Eventbrite was ...
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What makes a “good” website?
What makes a “good” website? It’s a question, even in my years of experience in the corporate world, isn’t asked or answered enough. Far too often sites are designed and implemented purely on visual appeal rather than on the ‘goals of the business.' The decision makers who commission the website tend to focus on the bells and whistles of the design, ...
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