Massachusetts Web Designs believes that the most important thing that you can to make a website a success is to analyze it on a continual basis. Tools such as Google Analytics, ClickTale, and Google Webmaster Tools can tell you a lot about how your website and web marketing campaigns are doing, and identify areas that need improvement.

Massachusetts Web Designs offers the following analytical packages to our clients:

FREE SEO and Usability Analysis

That’s right – for absolutely nothing – we will spend up to one hour analyzing your website and create a report that will outline the following:

• Usability problems with your site that might be costing you customers
• Analysis of how your site is set up for Search Engine Optimization
• A list of recommendations on how to improve your site for Search Engine Optimization and for usability.

Your report will be prepared in Microsoft Word format, and will be presented to you in a face-to-face meeting in your office.

In-Depth Web Analysis and SEO Report $300

Our in-depth Web Analysis and SEO report gives you a detailed snapshot of how your website is performing based on your own web analytics (if available) and your current ranking in the search-engines for your targeted keywords. Our in-depth report will provide you with the following information:

• Usability problems with your site that might be costing you customers
• Analysis of how your site is set up for Search Engine Optimization
• How your website is trending in terms of visitors, bounce rate, average time on site, and average pages-per-visit in comparison from month-to-month* and year-to-year*
• A analysis of your top visited pages
• A geographic report showing where your visitors are coming from.
• A listing of where your site ranks in the major search engines for its targeted keywords (up to 20 keywords)
• A list of recommendations on how and where to make improvements to your site.

Your report will be prepared in Microsoft Word format, and will be presented to you in a face-to-face meeting in your office.

* Month by month and year comparisons compare the current month to the one prior.  Year by year comparisons compare the current year-to-date to the previous year-to-date.

Monthly SEO Reports** $150/month

Our monthly subscription reports give you in-depth details about your website and let you see how your site is trending from month-to-month.     Your monthly report will provide you with the following information

• Usability problems with your site that might be costing you customers
• Analysis of how your site is set up for Search Engine Optimization
• How your website is trending in terms of visitors, bounce rate, average time on site, and average pages-per-visit in comparison from month-to-month* and year-to-year*
• A analysis of your top visited pages and how they compare to your previous months top pages.
• A geographic report showing where your visitors are coming from and how they compare to your previous months reports.
• A listing of where your site ranks in the major search engines for its targeted keywords (up to 20 keywords) and how they are trending
• A monthly list of recommendations on how and where to make improvements to your site.

Your report will be prepared in Microsoft Word format, and will be e-mailed to you at the end of each month. Face-to-face meetings and consultations are available on request.

* Month by month and year comparisons compare the current month to the one prior. Year by year comparisons compare the current year-to-date to the previous year-to-date.
** Monthly Web Analysis reports require a six-month contract with payments due either up front or on a month-by-month basis.