Search Engine Optimization (SEO) Training
Introduction to Search Engine Optimization (SEO) $200
Search Engine Optimization (SEO) is probably one of the most misunderstood topics in Web Marketing today, this is partially due in part to the ever changing algorithms and factors that Google and other search engines use to calculate placement for results in order to make their search engines more accurate and efficient for their uses. It is also due to the numerous “black hat” scams that continue to plague the world of SEO, and give a bad reputation to the rest of the industry.
These “Black Hat” SEO firms promise overnight results by using “tricks” and unethical practices to trick the search engines in order to generate results – and while these “Black Hat” practices sometimes do work for a short time, eventually the search engines find out about these offenders and penalize the offending sites and in some cases – bans them from their search results indefinitely.
Our SEO training will not guarantee you a number one ranking, but will give you the skills and tools to get your website listed and climbing up the rankings by using “white hat” techniques that have been proven to work and conform to the terms of service and recommendations of the major search engines. Our Search Engine Optimization training will help you understand what SEO is, the top factors that search engines look at to determine their rankings (that have remained consistent over the past few years), and common pitfalls that companies make in regards to Search Engines.
In our one hour Search Engine Optimization (SEO) class, you will learn the following:
- What is SEO?
- The top three things you can do (NOW!) to improve your Search Engine Ranking
- Optimizing for geographic areas and why it could give you better results.
- Keyword Research and Analysis
- Competitor Analysis
- On-Page and Off-Page optimization
- What the Search Engines like (Sitemaps and Robots!)
- What the Search Engines don’t like (Flash, Too many graphics, bad file structure).
- Keyword Research
- “Paid” AdWords (pros and cons).
All of our training sessions offer a question and answer session, and we also offer customized training for your business (for example, we can use your actual web site to point out both the good and the bad when it comes to your Search Engine Optimization efforts).