If a website is built, but nobody can find it, does it really exist?

Did you know that most traffic to your site is brought in by search engines? Therefore Search Engine Optimization (SEO) is a key element to the success of your site. These days SEO is a buzzword in almost every marketing department. However, few people actually understand what SEO is and what is involved. Many businesses feel the only answer is a high-priced consultant to wave a magic wand over the site for a higher ranking in search engines. Truth is, with a just a little bit of help, the best sites optimize all by themselves. If your site is optimized to be the best resource for your particular product or service on the Internet, then the search engines will find you and reward you with a high placement.

So what can we do to help optimize your site?

Massachusetts Web Designs only focuses on “White Hat” SEO Services, so no magic trickery that could get you penalized by the major search engines, or worst – blacklisted and eliminated from them. Our SEO analysis focuses on the same things that search engines do:

• Does your site content contain the keywords you are optimizing for?
• Is your site easy for search engines (and people) to find what they are looking for?
• Is your site constructed in a way that meets basic web standards?
• Is your site fast or are users waiting for pages to load?
• Are you labeling your sites with proper titles and descriptions for search engines?
• Are other sites linking to yours?

These are just a few of the SEO strategies that will help your site climb through the rankings. Although the world of SEO is always changing we have had much success at ranking sites with some of these simple timeless strategies.

Consistent Monitoring = Better SEO Results

Tracking your website is important for many reasons, and, as part of our web analysis services, we offer regular monitoring of your site’s search engine rank for your major keywords. Based on the data that we gather, we monitor your site movement in the search engines and, if necessary, develop a plan of action to respond. To help stay one step ahead, we offer monitoring of your local and national competitors so that we can see how your site matches up.