Google Analytics/Web Analytics Training
Web analytics tools make it possible to track everything from page views, number of visitors, what geographic area your visitors are coming from, your advertizing ROI, and where potential problems are on your website.
Once you get this data, its then knowing how to put all the data together and use that information to your advantage. If you’re not making optimal use of your findings, it could be costing you money, customers and your competitive edge.
Our Google/Web Analytics training is designed to present you and your team with a goal driven approach to processing and understanding your web analytics data. Before we begin the class, we ask you what your business and web goals are, so that we can then see specifically how the factors and data that relate to those goals, and how well your website/web marketing campaigns are doing in meeting those goals.
Once you complete our Google/Web Analytics Training, you will be able to:
- Install Google Analytics on your site.
- Know the difference between a view, visit, and unique visit.
- Understand key analytics and conversion-tracking concepts.
- Understand where your traffic is coming from, and what keywords people are using to search for your business.
- Analyze trends and campaign performance over time
- Set up your analytics to track your business goals through goals, funnels, and conversion rates.
- Understand how to track paid AdWords campaigns through Google.
- Find and analize your most popular (and least popular) pages.
- Analyze geographic data and other demographic information to get a better understanding of your typical visitors.
All of our training sessions offer a question and answer session, and we also offer customized training for your business (for example, we can use your actual web analytics to run the training session).
508-425-6776 
Woonsocket, RI
