Email Marketing Training

Introduction to Email Marketing (using MailChimp) $200

If you have ever wanted to try email marketing, but didn’t know where to start? Or have you done some email marketing, but want take your existing program to the next level?  Then our email marketing training is for you.

Email Marketing is one of the best and easiest ways to continue and strengthen a relationship with your clients, as it keeps your clients informed and makes them want to come back to your site/store.    Even with the advancement of social media marketing, email marketing still can help increase your brand awareness and is very effective at generating traffic to your website according to 2011 study.

Email marketing is much more than signing up with one of the major email marketing systems and sending out messages.  As anti-spam laws get tougher, email marketers need to adjust and be vigilant about who and how they are sending out their campaigns.  A poorly executed email campaign can hurt your companies reputation, and even worse – get you blacklisted or even fined if you are classified as a ‘spammer’, so it is very important for you and your business to know the correct and legal way to send out your email campaigns.

Proper design of your message is also extremely important, as an email in one particular email client can look totally different in another email client due to the different ways each email client (program) renders the message.   Improper design can lead to embarrassing situations where an email could appear garbled or formatted incorrectly, which can lead to people unsubscribing from your contact list.

Our on-demand email marketing class will help you avoid the common pitfalls associated with email marketing, and teach you the best practices associated with email marketing and how it can fit in with your overall marketing campaign.

Once you complete our Email Marketing Training, you will be able to:

• Build an organic contact list that complies with the Can-Spam act.
• Import contact lists from a variety of sources, including Google Contacts and SalesForce.
• Create List Segments for highly targeted campaigns and maximum ROI.
• Know simple strategies on how to obtain new subscribers to your list.
• Integrate email marketing in with your overall marketing strategy.
• Work with templates, and know how to format test and add images and links to your message.
• Build a custom email template that will work in any email client.
• Create winning subject lines, and other strategies to increase open and click through rates.
• Know the best time to send your campaigns for maximum ROI.
• Analise the performance of your campaigns.
• Find out if you are on any blacklists and how to get off of them.

Fill out the form below or call us at 508.425.6776 to schedule a Email Marketing Training Session for your office!