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5 Simple Tasks to Improve Your Website in the New Year

Posted at January 3, 2013 | By : | Categories : Blogging,General Topics,Search Engine Optimization (SEO),Web Design | 0 Comment

Happy New Year!

As you’re busy making plans and resolutions for the new year it may also be a good time to make some resolutions for your website and online market presence as well. Below are five easy things to do to your site to get it ready for 2013!

1) Read Your Site!

When was the last time that you went through your site and read through it? Is the content still relevant? How about the copyright date at the bottom of the page – is that up to date?

Nothing turns off a customer/client more than incorrect or old data on a website, reviewing your site content periodically and making sure its correct is the best thing that you can do for your site and your business.

2) Check your META Tags

Not showing up in Google Rankings? Maybe your page’s META tage (Tiles and descriptions) need to be adjusted. Each page on your website should have their own UNIQUE page tile and description. The Title of the page should be 70 characters (or less) that describe what the page is all about. The Description can be a little longer (156 characters) and should further describe what the page talks about.

META Tiles and Descriptions are one of the most important items for SEO, so if you can – try to make your titles and descriptions utilize the keywords that you want that page to rank (show up) for.

Not sure what a META tag is? – Call us at 508.425.6776 or Email Us for a SEO consultation.

3) Check your Analytics!

Do you have Google Analytics set up on your site? If so – when was the last time that you looked at the data?

Analyzing your website using Google Analytics (or another web analytic program) is one of the best things that you can do to your site. From analytic reports, you can easily find out trends with your site, analyze email marketing or coupon campaigns, and also find out where problems (and customer drop-offs) are so that you can fix them.

4) Check your site on a Mobile Device

More and more people are using their phones or tablets to browse the web, which means that you should make sure that your site works the way you want it to on these devices! By next year – over 50% of all web surfing will occur on a mobile device – so if your site doesn’t work on the – that a whole lot of potential clients that your losing!

Top things that make a site NOT work on a mobile device include:

  • The use of Flash – Flash will simply not work on any iPhones or iPads – if you use Flash on your site, give us a call at 508.425.6776 or Email Us so that we can convert your Flash movie/site over to HTML5.
  • Strict fixed-width layouts – Some sites are designed to be a certain width wide – which is fine for a desktop browser, but is simply not practical for a mobile device
  • Too many images/movies/etc – When a site has too many images or large movie files on them, it might cause them to lag on a slower mobile device. This lag (slowness) might cause some mobile users to simply abandon your site. If you think your site is slo – give us a call at 508.425.6776 or or Email Us so that we can speed your site up!

5) Blog More Often

Blogging is a great thing to do for your site – it keeps your customers and visitors updated on your latest happenings, deals, etc – increasing customer retention – but it also adds pages to your website, pages that can then get indexed by search engines and bring in more traffic to your site!

Studies show that sites that have blogs (and blog once per week) can get an estimated 50-120% increase in traffic!

Your blogs don’t have to be big and long – a simple “this is what happened this week” or “Check out our latest deal” posting can work wonders.

Blogs do take awhile to gain visitors, so don’t get discouraged if you find that your blogs aren’t being read – consistency in your posting will pay off – trust us!

About Ryan

Ryan has been developing and designing websites for over ten years, and has worked as a senior developer, web marketing consultant, and technical lead for a number of corporations and institutions before starting Massachusetts Web Designs. Earning a bachelors degree in Computer Science from Assumption College and a master’s degree in Visual Media Arts and New Media from Emerson College, Ryan brings with him a unique background in software engineering and visual media arts that sets him apart from most web designers and developers.

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